Promoting exceptional tool bags by combining separate company logos in a balanced branding exercise across print and digital.
The call to action of signing up for an industry-exclusive special VIP club was factored in to help promote this union of brands.
Initially, just an essential branding exercise, but then rolled out across email shots, leaflets, web page banners and even part of a trade show; clear communication and consistency attracted a sizeable sign-up.
From the Head of Sales, UK:
...John was great, easy to communicate with and a first class job actioned against the brief