+ John Cartwright's thedesigneye. Print and Digital Graphic Designer offering solutions that feel uniquely yours

Professional APPROACH.

What sets my approach apart is the belief that great design emerges from genuine understanding. I don't just create visuals; I build bridges between your brand and the people you're trying to reach. Each project starts with questions: What are we making? Who will it reach? How will it live beyond the screen?

Portfolio

PERSONAL Philosophy.

Building brand equity and driving competitive advantage. As AI-generated content becomes ubiquitous, I maintain a human-centred approach. I harness AI as a tool—never as a replacement for genuine creative thinking. Technology should serve the creative process, not the other way around.

Portfolio

Why USE the designeye?

My work blends established design principles with contemporary thinking. I focus on the "why" behind every design: What purpose does it serve? Who will use it? How will it function? These questions drive every choice I make, ensuring your design isn't just visually striking, but strategically sound.

Portfolio

Human-Centric Graphic Design, Extensive Industry Experience,
On-Time Delivery

I’m John Cartwright, a down-to-earth freelance graphic designer living in beautiful South Wales. I absolutely love what I do! With a blend of digital and traditional skills that I've picked up over the years, I'm passionate about creating graphic solutions that help businesses and messaging stand out, not just locally but also across the UK and beyond.

While I appreciate and use AI as a tool, I believe genuine human insight is essential for meaningful design. I start each project by understanding its purpose and audience, focusing on intentional creativity that brings your vision to life and helps you achieve your goals.

From striking logos to eye-catching banners and more:

Retail and corporate design
Print design: brochures, stationery, flyers, leaflets
Brand identity
Digital design visualisation
Logo design
Icon creation and design
Online banners
Large format print, poster, exhibition, and display graphics
Diagrammatics and infographics
Advertising graphics and promotions
Image retouch / Photoshop magic
Basic HTML/CSS
On-time delivery.

The DesignEye Services

Solutions from Design to Delivery

Brand Design

Creating or revitalising brand identity that aligns strategic branding with unique messaging. Developing design elements for logos, icons, layouts, and signage, ensuring your brand resonates with your audience.

Retail and Corporate

Helping shape your business's external image. The DesignEye offers cost-effective design solutions for startups, emerging and global brands, including marketing communications that optimise visual elements.

Large Format Print

Designing and translating digitally-created artwork onto oversized substrates and materials, covering everything from exhibitions to wall art graphics, outdoor graphics, window graphics, and posters.

PRINT and DIGITAL

Digital graphics, illustrations, and visual content for social media and websites, along with high-quality print design – from flyers to full-colour brochures. Design styled to captivate and engage your audience.

Web Design

Developing visual aesthetics and layouts to enhance your website or web pages. Mock-ups and graphics can be supplied for your web developer/coder.

 

 

ConceptS & VISUALS

Visuals and mock-ups to bring your ideas to life. With a clear understanding of your company's vision and brand, I design concepts, such as mood boards, rough sketches, ideas, and imagery.

 

PLUS...

thedesigneye profile can be found here:

Link to the designeye on DesignRush

PLUS...

thedesigneye on creativepool:

 

Connect with me on Creativepool

 

Endorsements.
Why use The DesignEye?

Genuine reviews and recommendations from clients on how The DesignEye has helped benefit their products or services.

Tesco seasonal upmarket leaflet

Graphic Design

An excellent team player, who is always reliable, committed and focused on any aspect of his work. He had direct contact with clients, and was held in high-regard with both our internal team and our clients.

JP Director and Senior Partner

Technical illustration with icons of heating system, created for online viewing

Graphic Design / Infographics

I was pleased with our collaboration. John's a great communicator, and his graphic work deliverables were exactly what I was after.

JE Project Manager

Set of stationery created and designed for new accountants company

Logo and Brand Design

Thanks for listening to my thoughts. The logo looks good. Good job! I’m already fond of your skills and the ability to understand requirements.

AI Managing Director and Founder

Mockup of 32-page booklet

Digital and Print Design

Everyone at our Kick-Off Conference was raving about the binders. We had a few senior execs from our New York office and when they went on stage they brought the binder with them and mentioned how impressed they were!

CH Strategic Marketing Manager

Upmarket menu design used for themed conference

Design and Visualisation

Thank you for listening to clients initial brief in a meeting and popping out of the meeting, only to return later with a range of sketches to discuss. That put the client at ease knowing that they had selected the right events partner.

AB Senior Account Executive

various point of purchase and window graphics for Nike

Creative Brand Design

[John] has always made himself part of the team and involved himself in all aspects of a brief. His understanding of the creative process and his ability to work on his own initiative make him a valued designer.

RB Managing Director