Imagination, Choice and Opportunities

We are all organic. We grow. We change as other living things do. But in one fundamental aspect, we are completely different: we imagine.

We all possess the power of imagination. In fact, we have immense powers of imagination and creativity.

We all imagine.

Imagination is the source of creativity. Creativity is imagination put to work.

The Human Advantage

Imagination is the ability to bring to mind things that are not present to our senses.

We can challenge our perception of what surrounds us. We can step outside our present, look into the past, anticipate the future... and try to bring it about.

We create our own lives by how we see the world and our place in it: by the opportunities we take, and yes, by those we refuse.

Creating Your Own Path

I was once told by a Lifestyle Coach: "Remember, you were not given your résumé with your birth certificate. You create your life. No one needs to be a victim of their own biography."

A little later, I read a quote from Carl Jung: "I am not what has happened to me. I am what I choose to become."

Now, imagine that.

Why This Matters in Design

This philosophy sits at the heart of everything I create. Design isn't just about making things look good—it's about conscious choice, intentional creativity, and human insight.

While AI can generate patterns and replicate styles, only human imagination can:

• Understand the emotional weight of a colour choice
• Sense when a design feels authentically "you"
• Navigate the space between what you say and what you mean
• Make intentional decisions that reflect your unique vision

Every brand identity I create begins with imagination—yours and mine. Together, we envision what your business could become, then make deliberate choices to bring that vision to life.

That's the power of human creativity. That's what makes design meaningful.